Benjamin Groff hoodie header image Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Creative Mindset

10 Reasons Why Music Sucks So Hard Right Now

Why Music Sucks So Hard Right Now
I’ve been in the music business for over 25 years, mostly as a music publisher. I’ve dedicated my life to the pursuit of amazing music. So with that intro and context in mind, the question of the day - which you might be wondering as well is… Why does music suck so hard right now? And for your poignant question, I’ve got 10 answers for you below ... CONTINUE READING

Why Music Is So Great Right Now & Why It’s Best Time to be an Artist

Why Music Is So Great Right Now & Why It's Best Time Ever To Be An Artist
Is today’s music the best music ever being made? Well, to personally answer that question I also have a reaction post to this one called “Why Music Sucks So Hard Right Now.” But that’s not what we’re here for. We want to know how and why music is so great – right now … at this moment. And also, why it’s the best time ever, in recorded history – to be a music artist ... CONTINUE READING

Using Your Music Publisher As A Hit Song GPS Navigator

What If You Had A Road Map To Making Hit Songs? AKA Using Your Publisher As A Hit Song GPS Navigator
An exciting idea I’ve experimented with lately, has yielded immediate, great results and momentum. Wanna know what it is? Fact: I’ve been dialoguing a lot more with writers on my roster, regarding the topic of sharing early “songs in development.” The idea is to be an early soundboard for songs in progress, and lend some thoughts and feedback. These “listening hangs” ... CONTINUE READING

Adapting to New Norms as Songwriters - Writing and Recording Remotely with Virtual Sessions

Writing and Recording Remotely with Virtual Sessions
So, it’s the 23,000th day of April 2020. On another note… In the midst of the coronavirus disaster, I’ve been keeping weekly Zoom virtual meetings with my clients. On that note - I wanted to take a very important moment to talk about adapting. And this post is going to be broken into 4 sections - all ... CONTINUE READING

The Necessity of Haters (If No One is “Hating” On You … You’re Doing It Wrong)

If no one is hating on you... you're doing it wrong
News Flash! If you only have people “generally liking” what you’re doing - and no one leaving any derogatory “you suck” type of comments online … You’re probably doing it wrong. OK. Ummm. What? I learned this little concept (that at least I believe in) from music analyst and the most powerful music blogger and overall music and cultural commentator on the planet, Bob Lefsetz. ... CONTINUE READING

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