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Benjamin
Groff
Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Latest Posts

So, you’re ready to become an incredible music artist success, yah? Great. I applaud you in your journey! But one thing. Well, actually - 5 things (forthcoming). A lot of times, artists, songwriters, etc. ask me “What are you looking for?” or “What’s going to be the next big thing?” The answer for me - is the same every time. The next big thing (at least for me) will always be a hit song. What I’m looking for in an artist - will always be the “5 Pillars of Success” (which actually used to only be “3 Pillars” but in the last 10 years I’ve added 2 more vital ones).... CONTINUE READING

As a publisher, I really feel so fortunate and grateful to be working with some of the greatest writers on the planet, consistently delivering great pieces of work and amazing songs. While usually most of the songs that come in (within the realm of our roster of professional songwriters writing for other artists) are songs we’re immediately setting out to pitch and secure placements, it would of course, be impossible for every song to be a hit. And when this happens, especially with new writers... CONTINUE READING

This post is both one that’s near and dear to my heart and a topic I just never hear anyone talking about. It’s just so hugely important and yet equally baffling that I don’t see more people incorporating the following into their daily routine. And it’s simply this - increasing your songwriting vocabulary. In my opinion, it doesn’t matter what level of songwriter you are, a novice or the Grammy-winning songwriter of the year, it’s supremely vital to keep learning and keep expanding your musicality... CONTINUE READING

Admittedly, one of my favorite guilty pleasure songs is from 80s hair metal band Autograph, “Turn Up The Radio.” It’s the ultimate metal anthem, chock full of chuggy guitars, phat synths, with an amazing guitar solo and an epic 80s video to go with it. I mean you got everything...especially in the video. A Metal Band on a Spaceship in the Future … Check. Papermate Product Placement (because obviously we are still using Papermate pens/pencils in the future) … Check. What else do you need.... CONTINUE READING

This blog post reminds me of some of my favorite memes, you know the ones that say “You Had. One. Job.” But when it comes to the role of a professional songwriter … it’s totally true. You only have ONE job. And I’m going to break it down simply. Your only job is … ONLY … TO MAKE … FIRE! YES. FIRE! That’s it! Not just any fire … but F I R E in a Brian Johnson, AC/DC kind of “FIGGGGHHHYAHHHHHHH!!!!” way.... CONTINUE READING

Well first, if the post title caught your attention … then Great. Because blog post titles are like song title concepts. They’re supposed to do their thing and make you want to click (or turn the music up) to hear more. So what does Max Martin know that you don’t? First of all, Swedish. Second of all, a whole hell lot of things. But most importantly and knowing Max personally and many of those in his circle, there’s one key thing that most songwriters lack, which is the willingness to work, and work, and work... CONTINUE READING

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SIGNINGS

Fortunately, my favorite writers and artists are those I've been able to sign and work with over the years.
Ryan Tedder
Grimes
The Lumineers
Sophie
Ariel Pink
Kelly Clarkson
Greg Kurstin
Tiesto

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