Benjamin Groff hoodie header image
Publishing: Brill Building Modern Copyrights
Label / Music Filter - We Are: The Guard
Online Course: Insider Secrets to Hit Songwriting
Online Course: Release Blueprint - Music Marketing
Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.

Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing

The Annihilation Song & Inner Workings of Major Labels aka “Who Gets the Million Dollar Radio Campaign?”
First of all I have to credit this blog post to one of my publishing mentors, Steve Lindsey (one of the only o.g. Publishers, who I really respect as far as identifying and developing new talent). I asked Steve … “How can I impress upon the writers and artists on my roster - just what it takes and where the bar is, and how important ... CONTINUE READING

Forget Skills! Your path to success = Mindset, Belief and Identiy with Nick Cownie
What’s the most important thing you should be focusing on - when it comes to your career? Hmm - you might be shocked and surprised after reading this post. “That’s riiiighhtt,” as Milton Erickson once frequently said (note - that’s some foreshadowing coming). So, yeah, I’ll go out on a limb that this post might be one of the most important ... CONTINUE READING

What to do when your new release tanks
So, you just released your new music - and now it’s a few days, a week, a month, 3 months later. You've been checking your stats every day - monitoring the streams for your single, EP, album, etc. And now - low and behold - you can’t avoid the truth. Your new release has tanked. ... CONTINUE READING

Using Call & Response In Your Songs
There’s a deep, ancient history of songwriting ... from the hits on today’s charts, to war chants, spirituals, gospel, blues and ______ (insert historical music genre or a form of communication here). And thus - I welcome you to today’s post - highlighting and exploring the lost songwriting art of “call and response.” I say it’s a lost art, as so few people are really aware of the art form ... CONTINUE READING

Musician's Guide to Promoting Your Music on Reddit Pt. II
The music industry is in a weird state. Musicians and other creatives involved in and around the music industry are more empowered than any other point in history. Even the most humble smartphone is infinitely more powerful than the gear Bob Marley or The Beatles used to make their earth-shattering albums. A little bit of time and energy ... CONTINUE READING

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Fortunately, my favorite writers and artists are those I've been able to sign and work with over the years.
Ryan Tedder
The Lumineers
Big Freedia
Kelly Clarkson
Greg Kurstin

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