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Benjamin
Groff
Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Latest Posts

It’s funny. So many times over the years I’ve heard people talking about the “secret songwriting formulae,” or how they can discover the “holy grail equation of hits,” etc. Most people, especially those who are purists would say, “Good Luck! Such a formula certainly does not exist...because, if it did then someone would be making hits all the time.” Oh wait...You mean “someone” like Max Martin, Mike Will, Ryan Tedder, MIchael Jackson, Ed Sheeran, Diane Warren, Babyface, Adele, Stevie Wonder, Elton John / Bernie Taupin, Lennon / McCartney...you get the idea.... CONTINUE READING

**WARNING**: The 1st half of this post is a rant from a really REALLY jaded person in the music business. Do not try this at home. Please consult with your financial and/or health advisor before continuing. My friends who know me, often think twice before inviting me out to see a live show. Because they know that paradoxically, as much as I’m all about music, I usually hate going out to shows... CONTINUE READING

So as some of my close friends know…I’m in a, hmm, what shall we call it…a Secret Society of sorts…that I probably talk about way too much. Anyway, we had our Wealth and Abundance intensive not too long ago and there was a guy who gave a brilliant 4 hour lecture, Victor Cheng. Absolutely brilliant. Victor is a coach for CEOs, business owners, and more. It was a fascinating talk.... CONTINUE READING

I have a love and hate relationship with Charts (except the one at my crowd sourced record label, We Are: The Guard). For the most part, the Top 10 on most Charts is delegated to the common, most middle ground pedestrian music listener, and not to mention they usually tend to be the most disappointing songs that don’t deserve to be in any Top list. But of course, before we break out into discussion that can lead us into a heated debate let me just... CONTINUE READING

SIGNINGS

Fortunately, my favorite writers and artists are those I've been able to sign and work with over the years.
Ryan Tedder
Grimes
The Lumineers
Sophie
Ariel Pink
Kelly Clarkson
Greg Kurstin
Tiesto

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