Benjamin Groff hoodie header image
Publishing: Brill Building Modern Copyrights
Label / Music Filter - We Are: The Guard
Online Course: Insider Secrets to Hit Songwriting
Online Course: Release Blueprint - Music Marketing
Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.

Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing

Why Music Sucks So Hard Right Now
I’ve been in the music business for over 25 years, mostly as a music publisher. I’ve dedicated my life to the pursuit of amazing music. So with that intro and context in mind, the question of the day - which you might be wondering as well is… Why does music suck so hard right now? And for your poignant question, I’ve got 10 answers for you below ... CONTINUE READING

Why Music Is So Great Right Now & Why It's Best Time Ever To Be An Artist
Is today’s music the best music ever being made? Well, to personally answer that question I also have a reaction post to this one called “Why Music Sucks So Hard Right Now.” But that’s not what we’re here for. We want to know how and why music is so great – right now … at this moment. And also, why it’s the best time ever, in recorded history – to be a music artist ... CONTINUE READING

The 1% Club - Elevating Your Last Chorus (The Third Act)
Welcome to the 1% club! And lucky for you, the 1% club is open every day of the week, 24/7. There’s VIP bottles and velvet ropes. Make no doubt - this is the place to see and be seen! But please be forewarned … There's a really tough bouncer to get into this place. In fact, this bouncer is a vicious beast of a tyrant that only lets the coolest of cool people in the club ... CONTINUE READING

Writing hits for TikTok as a professional songwriter/artist
I have one simple question... As songwriters and artists, how much should we be thinking about making our songs “TikTok ready?” I mean - maybe you just wrote a great club / dance or a big indie rock record … that’s great. Question? (as said ala Beyonce). How is a “club record” going to break, if there is (in a COVID world) no club? If you’re in a band - how are you going to gain popularity, if there aren’t ... CONTINUE READING

What If You Had A Road Map To Making Hit Songs? AKA Using Your Publisher As A Hit Song GPS Navigator
An exciting idea I’ve experimented with lately, has yielded immediate, great results and momentum. Wanna know what it is? Fact: I’ve been dialoguing a lot more with writers on my roster, regarding the topic of sharing early “songs in development.” The idea is to be an early soundboard for songs in progress, and lend some thoughts and feedback. These “listening hangs” ... CONTINUE READING

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SIGNINGS

Fortunately, my favorite writers and artists are those I've been able to sign and work with over the years.
Ryan Tedder
Grimes
The Lumineers
Sophie
Ariel Pink
Kelly Clarkson
Greg Kurstin
Tiesto

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