Benjamin Groff hoodie header image
Publishing: Brill Building Modern Copyrights
Label / Music Filter - We Are: The Guard
Online Course: Insider Secrets to Hit Songwriting
Online Course: Release Blueprint - Music Marketing
Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.

Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing

So, you just released your new music - and now it’s a few days, a week, a month, 3 months later. You've been checking your stats every day - monitoring the streams for your single, EP, album, etc. And now - low and behold - you can’t avoid the truth. Your new release has tanked. ... CONTINUE READING

There’s a deep, ancient history of songwriting ... from the hits on today’s charts, to war chants, spirituals, gospel, blues and ______ (insert historical music genre or a form of communication here). And thus - I welcome you to today’s post - highlighting and exploring the lost songwriting art of “call and response.” I say it’s a lost art, as so few people are really aware of the art form ... CONTINUE READING

The music industry is in a weird state. Musicians and other creatives involved in and around the music industry are more empowered than any other point in history. Even the most humble smartphone is infinitely more powerful than the gear Bob Marley or The Beatles used to make their earth-shattering albums. A little bit of time and energy ... CONTINUE READING

Technology is a double-edged sword for musicians. Theoretically speaking, the ability to cultivate thousands of followers on your own networks and high-quality promotional materials makes the old music industry model obsolete. Sadly, technological innovations can't contend with basic facts, like there only being 24 hours in a day ... CONTINUE READING

Let me guess? You’ve been looking far and wide for that “hit songwriting” special sauce, that unique magical hit equation, or I don’t know, a special amulet you can wear around your neck - and that - simply by chanting a magic spell, you can have the power of hit songwriting. Well, good news. Step aside, Gandalf. You’ve found it. ... CONTINUE READING

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Fortunately, my favorite writers and artists are those I've been able to sign and work with over the years.
Ryan Tedder
The Lumineers
Big Freedia
Kelly Clarkson
Greg Kurstin

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