BENJAMIN
GROFF
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Getting Your Foot In The Room With Inaccessible Artists

song-language
Writer #1: I want to write with Katy Perry. Writer #2: I want to write with Katy Perry too. Writer #135: Hey, can you get me a co-write with Katy Perry?! Now, you could interchange Katy Perry with any key top artist: Drake, Beyonce, Taylor, Kendrick, Halsey, The Chainsmokers, etc. The thing is, even if you’re a professional songwriter you’re probably writer number #87 on the list of potential writing candidates and often anyone outside of the artist’s Top 10 cowriting list … just isn’t going to get a look. [CONTINUE READING]

Sleep Hacks for Songwriters, Music Executives (and Everyone Else Too)

song-language
Hey there you night owl, yes, you. You’re probably reading this post sometime after midnight which isn’t much of a surprise since you’re the type of species that tends to be more of a night dweller -- and hey, most highly intelligent people are known for burning through the midnight oil, so I get it. ​​​​And you know … after so many years of doing the “grind,” you know, that part of your career where you’re making it all happen, going for it … maybe working a full time job during the day, writing your songs at night, pulling double or triple songwriting sessions, finishing that urgent deadline mix, yadda yadda we find ourselves in that zone more than what we want to. [CONTINUE READING]

How to Make Your Songs Pop aka Speaking a "Song Language" Different than Everyone Else

song-language
I noticed something today going through my Soundcloud feed. As many of you know I have an endeavor I’ve been working on for years called www.WeAreTheGuard.com, where the sole mission has been to filter the internet for the best new music on a daily basis. As part of this process, I’ve maxed out my Soundcloud account and follow 2,000 profiles (artists, blogs, labels, influencers), follow another 4,000 on YouTube, not to mention those we follow on Spotify, the industry “word on the street,” etc. So I would say, the team and I on average listen to about 150 pre-filtered songs collectively a day … easily. [CONTINUE READING]

The Secret Equation of Hit Songwriting (Pt 1 Unique Concepts)

secret equation
It’s funny. So many times over the years I’ve heard people talking about the “secret songwriting formulae,” or how they can discover the “holy grail equation of hits,” etc. Most people, especially those who are purists would say, “Good Luck! Such a formula certainly does not exist...because, if it did then someone would be making hits all the time.” Oh wait...You mean “someone” like Max Martin, Mike Will, Ryan Tedder, MIchael Jackson, Ed Sheeran, Diane Warren, Babyface, Adele, Stevie Wonder, Elton John / Bernie Taupin, Lennon / McCartney...you get the idea. [CONTINUE READING]

Why Your Live Show Sucks - Pt 1. You Got No “Show” in your “Live Show”

the results are in
**WARNING**: The 1st half of this post is a rant from a really REALLY jaded person in the music business. Do not try this at home. Please consult with your financial and/or health advisor before continuing. My friends who know me, often think twice before inviting me out to see a live show. Because they know that paradoxically, as much as I’m all about music, I usually hate going out to shows...98% of the time. To me, it’s one of the most boring things to do. And when you have Netflix, Facebook, the latest “Taken” movie, and a gazillion other choices of entertainment...why would you want to drive somewhere, find parking, wait around in a crowded...  [CONTINUE READING]

Identifying and Eliminating Bottlenecks aka Unleashing Your Full Productive Potential as a Songwriter

So as some of my close friends know…I’m in a, hmm, what shall we call it…a Secret Society of sorts…that I probably talk about way too much. Anyway, we had our Wealth and Abundance intensive not too long ago and there was a guy who gave a brilliant 4 hour lecture, Victor Cheng. Absolutely brilliant. Victor is a coach for CEOs, business owners, and more. It was a fascinating talk. One thing that really stuck with me is his view on identifying bottlenecks. So, what’s a bottleneck and why should you care? [CONTINUE READING]

Charts? We Don’t Need No Stinkin’ Charts (except the one at We Are: The Guard).

we don't need no stinkin' charts
I have a love and hate relationship with Charts (except the one at my crowd sourced record label, The Guard). For the most part, the Top 10 on most Charts is delegated to the common, most middle ground pedestrian music listener, and not to mention they usually tend to be the most disappointing songs that don’t deserve to be in any Top list. But of course, before we break out into discussion that can lead us into a heated debate let me just say that ONCE in awhile there are the class “A” level songs that break it into the Top 10…but usually, at least in my opinion, it’s not the case....  [CONTINUE READING]

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