Benjamin Groff hoodie header image Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Songwriting Tips

The 1% Club - Elevating Your Last Chorus (The Third Act)

The 1% Club - Elevating Your Last Chorus (The Third Act)
Welcome to the 1% club! And lucky for you, the 1% club is open every day of the week, 24/7. There’s VIP bottles and velvet ropes. Make no doubt - this is the place to see and be seen! But please be forewarned … There's a really tough bouncer to get into this place. In fact, this bouncer is a vicious beast of a tyrant that only lets the coolest of cool people in the club ... CONTINUE READING

How to Make TikTok Hits as a Professional Songwriter / Artist

Writing hits for TikTok as a professional songwriter/artist
I have one simple question... As songwriters and artists, how much should we be thinking about making our songs “TikTok ready?” I mean - maybe you just wrote a great club / dance or a big indie rock record … that’s great. Question? (as said ala Beyonce). How is a “club record” going to break, if there is (in a COVID world) no club? If you’re in a band - how are you going to gain popularity, if there aren’t ... CONTINUE READING

How Much Do Songwriters Make?

How Much Do Songwriters Make
So, really - how much do songwriters make? Hmm, isn’t that the question everyone really wants to know. Especially in the world of online streaming, we all want to know what a hit or juicy album cut might be worth. And really - can you make a solid living full time writing songs, etc.? For instance, maybe you already are a “professional” songwriter, or just getting your first cut (meaning a placement with an artist), or you’re thinking   ... CONTINUE READING

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