Music Marketing

The music industry is in a weird state. Musicians and other creatives involved in and around the music industry are more empowered than any other point in history. Even the most humble smartphone is infinitely more powerful than the gear Bob Marley or The Beatles used to make their earth-shattering albums. A little bit of time and energy ... CONTINUE READING

Technology is a double-edged sword for musicians. Theoretically speaking, the ability to cultivate thousands of followers on your own networks and high-quality promotional materials makes the old music industry model obsolete. Sadly, technological innovations can't contend with basic facts, like there only being 24 hours in a day ... CONTINUE READING

It’s no question the internet has opened a lot of doors and leveled the playing field for up-and-coming bands, musicians, and producers. It's like an endless hallway full of unlocked doors, with virtually every single professional working in the music industry available or accessible in some form (email, DMs, @ mentions, etc), from the president of Universal to the most respected ... CONTINUE READING

Learning how to sell beats online is the dream. Actually, it's a few dreams rolled into one. For one, selling beats online is a great way to earn some extra income, considering that 45% of working Americans have some form of side hustle at this point. Learning how to sell beats online can be a dream job even without the hopes of becoming rich or famous. You can make beats whenever you feel inspired.   ... CONTINUE READING

Are you a music artist struggling with how to promote your music? How do you go about getting all these millions of streams, fans and followers? Maybe you have your music release ready but just really don't know where to start? Or maybe you’ve done this before but you’d love to have a real plan or someone to help guide you exactly through a 6 week DIY release process? ... CONTINUE READING