Music Marketing

Let’s see - how can I tell you this easily? Well - I hate to break the news to you. Are you sitting down? Because, as far as career choices, I know you really tried to avoid being, for example, a telemarketer or that greeter at your favorite clothing store who comes up and asks, “Hi, may I help you with anything?” ... CONTINUE READING

The music industry is in a weird state. Musicians and other creatives involved in and around the music industry are more empowered than any other point in history. Even the most humble smartphone is infinitely more powerful than the gear Bob Marley or The Beatles used to make their earth-shattering albums. A little bit of time and energy ... CONTINUE READING

Technology is a double-edged sword for musicians. Theoretically speaking, the ability to cultivate thousands of followers on your own networks and high-quality promotional materials makes the old music industry model obsolete. Sadly, technological innovations can't contend with basic facts, like there only being 24 hours in a day ... CONTINUE READING

It’s no question the internet has opened a lot of doors and leveled the playing field for up-and-coming bands, musicians, and producers. It's like an endless hallway full of unlocked doors, with virtually every single professional working in the music industry available or accessible in some form (email, DMs, @ mentions, etc), from the president of Universal to the most respected ... CONTINUE READING

Learning how to sell beats online is the dream. Actually, it's a few dreams rolled into one. For one, selling beats online is a great way to earn some extra income, considering that 45% of working Americans have some form of side hustle at this point. Learning how to sell beats online can be a dream job even without the hopes of becoming rich or famous. You can make beats whenever you feel inspired.   ... CONTINUE READING