Benjamin Groff - Insider Secrets To Songwriting Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Online Course: Insider Secrets to Hit Songwriting Online Course: Release Blueprint Music Marketing
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Getting Your Foot In The Room With Inaccessible Artists

Getting Your Foot In The Room With Inaccessible Artists

Writer #1: I want to write with Katy Perry. Writer #2: I want to write with Katy Perry too. Writer #135: Hey, can you get me a co-write with Katy Perry?!

Now, you could interchange Katy Perry with any key top artist: Drake, Beyonce, Taylor, Kendrick, Halsey, The Chainsmokers, etc. The thing is, even if you’re a professional songwriter you’re probably writer number #87 on the list of potential writing candidates and often anyone outside of the artist’s Top 10 cowriting list … just isn’t going to get a look.

Thank you for reminding me I'm not special.

Now, don’t get me wrong, I pitch writers and have lined up artists co-writes all the time. But why should a superstar artist write with YOU (as awesome as you are) when they are already immersed with a team that already works within a context of proven hits?

In other words, why should Taylor Swift write with you rather than say, adding more days with Max Martin. And why would Drake take a day off from writing with Noah “40” Shebib with you?

Obviously, we’re talking superstars here, but it’s the same also for most artists that have some kind of a profile. You see … any artist of merit and fame, usually has already created their camp, have key co-writers already around them and unless you have that hotness, like a song breaking in the Top 5 … I just don’t think there’s often a compelling enough reason to drive a manager or A&R to put you with one of these big artists. They’re taking a risk on you.

So what to do? Enter the song start.

The Song Start

So you're telling me there's a chance?

I give this advice all the time, but it’s actually rarely picked up. So, listen up : ) You see, you can be writer #127 on the list of people that a big superstar artist might even consider. But what if - WHAT IF (!) you had a song idea a.k.a. a “song start” that was a S M A S H E R O O N Y. Yes, I just said:


That changes everything. And when I say song start, I’m talking about a finished hit chorus with a hot track, a finished melody but no lyrics, a finished song less a 2nd verse and bridge…you get the idea. But it can’t be just ANY song idea. It has to be Level 10 – OMG this is sounding like a #1 hit type of thing.

If you have that magical start, then you, I, or someone in your camp can probably get it into the orbit of that target artist via an A&R or manager or the artist themselves. And if that song start resonates … (as Tony Robbins would say) …. WHAMMO! Suddenly you’re on deck and on the radar. Not only on the deck, but you’ve essentially flipped the script. Now it’s you who are DELIVERING value and DELIVERING an opportunity, rather than the other way around … (asking for opportunity and conceptually taking value).

And guess what … the risk that the manager or A&R initially had about connecting their star artist with a new writer is mitigated. They know MINIMALLY what they’re going to get out of the session … a song that is at least “circling the hit zone” (Thanks, Keith Naftaly for that “circling the hit zone” phrase, I told you I would steal that).


In this scenario, you help make the A&R person and/or the manager look like a star … and guess what, if this song start is really “all that, ” you’ve just skipped in front of that entire writing queue (relatively speaking).

Keep in mind…every A&R person and manager knows that hits drive everything … touring, merchandising, brand endorsement, and yeah, that royalty thing too … and that’s what everyone is looking for. So, why not deliver a hit start idea and invite some people to YOUR party?!

Excellent! (Simpsons)

So rather than throwing some “Hail Mary’s” and asking to take an opportunity … the idea here is to present the opportunity on a silver platter.

So action to take? In your next writing session instead of taking two days to write one song, maybe take two days and write four song starts? At the very least you’ll have these song starts to look back on objectively in the following weeks sessions with the ability to say “yah … that one is the hit … let’s attack that and finish those on our own.”

Song Starts! Yes please … more of those.

And that's how it's done! (Sheldon, Big Bang)

Updated 03/08/21

Benjamin Groff's Teachable Courses


Hit Songwriter Accelerator

Accelerate your hit songwriter path by 3-5 years! This is the advanced “mastery” program of the “Insider Secrets to Hit Songwriting” course below. Learn the beliefs, mindset and rarely shared techniques used by award winning hit songwriters. The course is filled with custom exercises and songwriting assignments to take your songwriting “out of the box” and on to the charts.

  • 35 Video Modules
  • 5+ Hours of Video Content
  • Exercises & Writing Assignments

Insider Secrets to Hit Songwriting

Unlock the Hidden DNA and “Song Matrix” of What Makes Hit Songs and Perennial Classics “Tick” in Any Genre! Benjamin Groff unpacks 30 years of music publishing insights and expertise, having signed or worked with over 100 hit songwriters via Kobalt, EMI, BMG and his own companies. These are insights and techniques not taught anywhere else and the same methods used with his current clients. You won’t be able to approach songwriting the same way again.

  • 25 Video Modules
  • 5+ Hours of Video Content
  • Homework & Exercises & Analysis Tools (including for Your Own Songs!)

The Release Blueprint

An A-Z Guide, Showing You Step by Step How to Release and Set Up Your Single, EP or Album! (You’ve made your great music - now what?! This is the exact release plan that my label, uses for our own releases, which have generated over 100 Million Spotify streams).

  • 70 + Video Modules
  • 10+ Hours of Content
  • PDF Print Outs & Directories
Digital Release Blueprint

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