Benjamin Groff hoodie header image Insider Secrets to Songwriting,
Music Publishing, Mindset and
Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing,
Mindset and Artistic Marketing.
Insider Secrets to Songwriting, Music Publishing, Mindset and Artistic Marketing.

Music Marketing

Songwriting Feedback: The Easy Thing To Say vs The Hard Thing To Say

Feedback: We like it, but...
As a publisher, I really feel so fortunate and grateful to be working with some of the greatest writers on the planet, consistently delivering great pieces of work and amazing songs. While usually most of the songs that come in (within the realm of our roster of professional songwriters writing for other ... CONTINUE READING

Getting Your Foot In The Room With Inaccessible Artists

Getting Your Foot In The Room With Inaccessible Artists
Writer #1: I want to write with Katy Perry. Writer #2: I want to write with Katy Perry too. Writer #135: Hey, can you get me a co-write with Katy Perry?! Now, you could interchange Katy Perry with any key top artist: Drake, Beyonce, Taylor, Kendrick, Halsey, The Chainsmokers, etc. The... CONTINUE READING

We Don’t Need No Stinkin’ Playlists (except the one at We Are: The Guard).

The Best Music Playlist Chart for Indie Pop
I have a love and hate relationship with Charts (except the one at my crowd sourced record label, We Are: The Guard .  Like the Billboard Hot 100 charts are actually a collective conglomerate of…everyone!&nbs... CONTINUE READING

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